Friday, May 22, 2015

Another one bites the dust

 “If you feed them, if you feed the children, three square meals a day during the school year, how can you expect them to feed themselves in the summer? Wanton little waifs and serfs dependent on the State. Pure and simple.” – Rush Limbaugh, 2011

IF YOU read Hey Look on even a semi-regular basis, you know I can't stand that hateful, bigoted bloviator — Rush Limbaugh. I'll be frank with you, though. If I were writing for ratings, I wouldn't keep gnawing away at him as I do because my posts about him are not my most popular.

Perhaps you're just sick of hearing about him. I hope it's not that you don't care. Seriously y'all, he's bad for our collective, national mental health; we need to put him out of business.

And on that note, I have this happy bit of news to share: Boston radio affiliate WRKO has dropped him!! Can I get a woot woot?!?

Below is a May 19, 2015 article from Media Matters. Read it with relish. Better yet, go to There you'll find a list of his advertisers. (Personally, I always go directly to the national advertisers.) Pick three and call or email them. Contact information is supplied. Heck, I'd be happy if you just do one!

Boston's WRKO Dropping Rush Limbaugh's Show From Its Lineup

By Angelo Carusone
May 19, 2015

Rush Limbaugh's Boston radio affiliate WRKO has announced it is dropping Limbaugh's talk show from its lineup. Limbaugh's syndicator, Premiere, confirmed the news in a statement, which reads in part: "We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future."

WRKO has now become the second major radio station in recent weeks to drop Limbaugh's program. Limbaugh's longtime Indianapolis affiliate WIBC severed ties with him in April. WIBC's parent company noted that Limbaugh's absence could actually improve its advertiser prospects.

The commercial viability of Rush Limbaugh's show has suffered since 2012, when advertisers began fleeing the program in the wake of Limbaugh's prolonged attack on then-law student Sandra Fluke. The Wall Street Journal has reported on the millions of dollars in advertising revenue stations who carry Limbaugh's show lose, as well as the industry-wide damage resulting from Limbaugh's toxicity to advertisers. Notably, according to the report, the exodus of national advertisers has played a significant part in reducing talk radio advertising rates to about half of what it costs to run ads on music stations, even though the two formats have "comparable audience metrics."

WRKO dropping Limbaugh from its lineup is just the latest reminder that Rush Limbaugh is bad for business.

Advertisers continue to leave and stay away thanks to a dedicated group of independent organizers in the Flush Rush and #StopRush communities. Their participation matters and is having a big effect.

1 comment:

  1. Oh that's great news. Thanks for the reminder about writing to the advertisers - it's been a while since I did.