Friday, May 15, 2015

A very big Erector set

“Whatever good things we build end up building us.” — Jim Rohn, American entrepreneur, author and motivational speaker

ONE OF the things we do at Brainstorm, the creative house Paul and I own, is build trade show exhibits. 

We're good at it, if I do say so myself. We've won more than a dozen International Teddy Awards for exhibit design excellence, in the process beating out big shops in Chicago, Washington D.C., Paris, New York, London, Madrid, Dallas and other major cities.

A few months ago MidAmerican Energy hired us to design and build a 40-foot exhibit for the Berkshire Hathaway show. MidAmerican is owned by Berkshire Hathaway Energy which in turn is owned by Berkshire Hathaway, the multinational conglomerate holding company helmed by Warren Buffet and headquartered in Omaha, Nebraska

Although I say they hired Brainstorm, it was entirely a Paul project from start to finish. All I did was provide moral support. The exhibit comprised components from seven different vendors and consisted of upwards of 500 separate pieces and parts! Reallly!! Considering that they all have to fit together properly, that's a lot of engineering, ordering, assembling, building and staying on top of things.

Visible here is a portion of the bricolage.

Abraham and Paul built crates to ship the exhibit to the show.
At work on the show floor.
Normally exhibits we design are graphic-laden, but in this case the client wanted a theater.
The large gray panel in the center is actually a video screen, and there are two 60-inch
monitors, one on either end of the exhibit.
I'm just in the picture to give you a sense of scale. 

1 comment:

  1. I missed this one somehow. What a piece of work - as you say, engineering, purchasing, assembly, packing, inventory and dang, it's really beautiful too. I love how proud you are of him and how much you two clearly love, admire and respect one another. It is a beautiful thing.