Wednesday, July 27, 2011

Impossible perfection unless you're dead

"The beauty of a woman is not in a facial mode but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives, the passion that she shows. The beauty of a woman grows with the passing years." — Audrey Hepburn 

CHEERS TO the United Kingdom Advertising Standards Authority for banning an ad for Maybelline's Eraser foundation featuring Christy Turlington and an ad for a Lancome foundation featuring Julia Roberts. Both ads were deemed too misleading. The photos have been obviously altered to make their skin look impossibly smooth — unless you've had the services of a mortician.

Yeah, right.

I hope women are getting fed up with cosmetic companies ginning up evermore unattainable standards of perfection in order to encourage us to feel increasingly inadequate and, as a result, buy more of their stuff to fix our unacceptable selves.

Here's to Parliament member, Jo Swinson for spearheading the crackdown on over-the-top (hey, literally) retouching and photoshopping used to create these artificial faces in service of the unrelenting effort to convince us that we should look like that and we can look like that if only we'd buy the right products.

Thanks, Jo, on behalf of unretouched women everywhere.

PS: Did you know that L'Oreal owns L'Oreal Paris, Garnier, Maybelline, Redken, Matrix, Mizani, Pureology, Lancome, Biotherm, Helena Rubinstein, Shu Uemura, Giorgio Armani, Ralph Lauren, Cacharel, Diesel, YSL Beaute and more! So if you feel like it's a vast conspiracy — that's because it is!
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